The Heritage Center at Red Cloud Indian School not only provides authentic Native-made crafts for the purposes of audience appreciation and education, but also critically serves as one of the few important sources of economic growth for residents of the Pine Ridge Indian Reservation. The Center’s Gift Shop sells artwork by more than 250 active Lakota artisans annually through a retail store in the Heritage Center and an online store.
The Heritage Center Gift Shop features an extensive collection of porcupine quillwork, beadwork and a variety of Plains and traditional art for sale. The collection includes jewelry, pottery, glassware, traditional decorative boxes and frames, star quilts, buffalo hides, house ware and exclusive note cards. Each piece is one-of-a-kind.
The shop also offers a variety of books and music devoted to the history, culture and art of the Plains Indians. Music by local and national Native American artists are available on both tapes and CDs, and a children’s section is quickly expanding. Lakota dictionaries, language cards and instructional tapes are also available.
Each year, The Heritage Center Gift Shop purchases and resells (with a very small markup to cover operating costs) over $100,000 worth of locally made Lakota tribal arts and fine arts, both contemporary and traditional. The shop’s handmade Lakota items are highly sough after, and oftentimes demand exceeds supply.